The days of putting up A4 posters announcing your Foothills’ Event have been superseded with the growth of Online Marketing. The digital revolution has overtaken most of the older ways of communicating, and one of the areas which have experienced the highest rate of change is event marketing. Getting your ‘word out’ has never been more cost effective. But, as the stimulus of social media has taken over, our attention spans are not as easy to capture as they once were. Well targeted Online Marketing can either dramatically increase, or a ‘lack of’, seriously decrease your Event’s chance of success.
Company Pathways of Communication
One of the most obvious forms of marketing is via email. Well trained Online Marketing managers should easily be able to distribute notices of the Event. Notices should contain all relevant information, and follow up messages which ideally should have some type of hook to draw participant’s interest.
Events held for company clients, customer bases and other interested people, also need to be supported by well targeted Online Marketing strategies.
Getting Your Word Out
Many product/industry specific blog sites are becoming extremely influential in driving Event participation traffic. Some blog sites are gaining so much support they are regularly within the first few Google/Internet Explorer searches. Paying for their coverage of your upcoming Foothills Event, can be an enormously cost-effective way to get support.
It can be difficult to work out which Industry Newsletters are influential. If people who support your company are likely to subscribe to a hard copy newsletter or magazine, paid advertising for coverage for your Event can be quite effective.
Websites For Special Interest Groups
Another huge area of digital marketing is Special Interest Websites, where people with a specific interest come together and discus various issues. They can offer a highly targeted way of Online Marketing. Most of these websites have specially targeted advertising spaces available and can be reasonably low cost.
Websites that List upcoming Events
Sites like, Eventfinda, are increasing their reach as members of the general public are using them as a way to get quick and easy information about upcoming Events. Like the other sources of Online Marketing that are effective for generating interest in your Event, using Event listing Websites can be quite cost effective.
Of course we haven’t yet touched on the Social behemoths of Facebook and Instagram. Using both of these platforms to as Online Marketing strategies can be both positive and negative. We will discuss the appropriate methods for using them in Part2 of our Online Marketing Series.
Whichever digital platforms you choose as the most appropriate for your Foothills Event, remember, digital media can be a massively cost effective way to tell the world about your Event.
Foothills Conference Centre is both flexible and well appointed; we can usually meet all our client’s needs and help turn your ‘event’ into a success. Download our comprehensive brochure, phone 1300 341 630, email, fill in our contact form or chat live on our website. And for more tips and general advice like us on Facebook and follow our Google+ site.
This blog is general in nature and is ONLY meant to give readers an overview of the subject matter. Do NOT rely on this information for your specific needs. If you are planning to stage any type of event we highly recommend that you arrange for a meeting with either our event manager, or other event supervisors, to advise on your SPECIFIC requirements.