If your business hasn’t already got a strong Facebook presence, then you need to set it up before you even consider event marketing. This digital platform can make or break your business, let alone turn your conference/event into a success or failure. Any Social Media Event Marketing must include clever, well timed manipulation of Facebook.
Deceptively simple, Facebook can be amazingly tricky to use effectively for event marketing. Unfortunately, many businesses are under the misapprehension that Facebook is so easy to use the office girl can do it during the quiet times. This is a common mistake a lot of companies make.
- Facebook cleverly identifies its community use it primarily as a social tool – a way of communicating and keeping up with friends and family. Secondly, Facebookers use the medium for researching companies and interest groups; what their product is, where they are, and what they offer. So, the people who run Facebook have introduced a preferential interests system to protect the Facebook brand. Posts by friends, family and groups are given preference to appear on person’s ‘home page’, before most postings by a company or interest group.
The task facing your company is to get the ‘news’ of your event to the people who are most likely to be interested in attending.
This is where clever use of Facebook Event Marketing can make your event a success. Facebook event marketing is one of the most cost effective of nearly all social media marketing. However, it does need to be used with a great deal skill to get the most success.
As we’ve said, Facebook uses a scale of preferential interests to determine when and who sees your event marketing. Smaller interest group events, such as a craft workshop, or inspirational get togethers, usually find it quite easy to make contact with interested followers/prospective guests.
- However, larger company event marketing can be unbelievably difficult.
Think of it this way, Facebook carefully guards their statistics, but one article estimates that by 2013, ‘likes’ for specific pages rose from just 4.5 in 2009, to 70 in 2013. And that was four years ago! Your company’s event marketing could be competing with up to 200 or 300 ‘liked’ companies for attention.
- When to post, what to post, which posts are appropriate, how does a company advertise their event on Facebook – there are so many questions about the best way to get your event marketing to reach the target audience. Facebook ‘posting’ is almost an intricate science which only professional marketing companies can really effectively use to get your company’s message out.
So, our advice is, find a reputable marketing company to handle your Facebook event marketing – that’s what we here at Foothills Conference Centre have done, and it works for us.
Foothills Conference Centre is both flexible and well appointed; we can usually meet all our client’s needs and help turn your ‘event’ into a success. Download our comprehensive brochure, phone 1300 341 630, email, fill in our contact form or chat live on our website. And for more tips and general advice like us on Facebook and follow our Google+ site.
This blog is general in nature and is ONLY meant to give readers an overview of the subject matter. Do NOT rely on this information for your specific needs. If you are planning to stage any type of event we highly recommend that you arrange for a meeting with either our event manager, or other event supervisors, to advise on your SPECIFIC requirements.